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Welcome to our town!
A small midwest town was losing its residents due to
companies moving to offshore manufacturing. As the
companies moved, facilities were left open and
residents were being forced to find positions in
other cities or states. The Chamber of Commerce set
out to recapture their town and and draw new
technology companies to the area.
Provide a gift to corporate visitors to coincide
with their visit, tour, meetings with town
officials. An executive package was needed to
feature the advantages of the community. The gift
should highlight the tradition of the area as well
as the ability to meet the technology needs of new
A combination of gifts were developed that utilized
local artisans and local wood products to provide a
professional gift for visiting company executives.
All the products were imprinted with the town and
state as well as the town’s logo and motto.
Just providing any thoughtless old gift of cheap
plastic stuff for an activity or function as complex
as this is rarely the right path. However, a gift
such as this, assembled and executed as part of an
overall program showing thoroughness,
professionalism, and the reality that substance is
important as well as thought of a gift was the right
thing to do for this town. In this case history the
community was successful in securing three new
technology businesses which brought 105 new jobs.