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Sending your art
files to STG


HELPFUL TERMS

VECTOR ARTWORK
Artwork that creates mathematical info about shapes and lines is called vectors. They can be scaled easily without producing the "stair-step" edges you will see in pixel-based (raster) images. They are produced by programs like Adobe Illustrator, or CorelDRAW.

RASTER ARTWORK
Images that are defined by a checker board pattern, similar to mosaic tiles. Raster images are limited by the number of pixels per inch and cannot be enlarged without producing noticeably jagged, stair-stepped edges. They are produced by digital cameras, scanners, and programs like Adobe Photoshop among others.

RESOLUTION
The measurement of quality of a raster image in pixels per inch (ppi).
* Low-resolution:
less than 100 ppi
* Medium-resolution: 100 to 299 ppi
* High-resolution:
more than 300 ppi

SPOT COLOR
Solid, flat fields of a single ink color or individual ink colors.
Pantone Matching System (PMS) colors are a system of ink colors and generally considered spot colors.

RGB
Colors defined as a combination of three colors red, green and blue. Computer monitors are RGB.

CMYK
Colors defined using a combination of four colors cyan, magenta, yellow and black to produce millions of other colors; often referred to as the four-color or full-color printing process.
For fastest service, send your logo or artwork to STG Marketing via email
> Art@STGmarketing.com

We evaluate the quality of artwork files according to the industry's SM@RT guidelines for artwork readiness.
For more information, please visit Smart-Artwork.org.

When you digitally transmit your logo or artwork, please follow the guidelines below to ensure that your promotional items are processed quickly and accurately.
Maximum email attachment file size: 10Mb.
Files larger than 10Mb can be sent via YouSendIt.com. A free service.
Multiple files and any vector files should be compressed. Use either STUFFIT or ZIP files.
Artwork files may also be faxed to 888.224.2829 or send a PDF via e-mail for verification.

PC or Macintosh artwork files are accepted in the following formats:
Adobe Illustrator (.eps or ai) up to version CS2
Adobe Photoshop (.psd, .eps, .tif, or .jpg) up to version 7
Adobe Acrobat (.pdf)

PREFERRED ARTWORK > VECTOR ART FILES
Digital images are preferred as line art (vector art).
Save files as an .EPS (encapsulated PostScript) file or .AI (Adobe Illustrator) file.
Vector artwork files must be written in the Postscript language.
Type set on paths must be converted to outlines (curves).
If the vector file contains any linked raster images, please submit with the original file.
Linked or placed images need to meet the supplier's minimum requirement for resolution when rendered at 100% actual imprint size.

ACCEPTABLE ARTWORK > RASTER ART FILES
In some cases, bitmapped/raster files, such as TIFFs, may be acceptable if the image is as large as possible and at a resolution of at least 600 dpi.
Bitmap files should render images at 100 percent of actual imprint size.

ACROBAT PDF FILES
PDF files created from vector files need to retain the editing capabilities of the program that was used to create them (e.g. Illustrator or Freehand).
PDF files that contain vector or raster elements need to meet the minimum requirements as outlined by the supplier.
PDF files created from page layout documents should be submitted together with the source documents, fonts and all supporting files.

COLOR
Images that contain halftones, tints, grayscales or are intended for process color separation should have a bitmap resolution (pixels-per-inch) that is a multiple of no less than than 150 to 200 percent of the line screen frequency specified by the printing process.
If your artwork is in color, please specify the exact Pantone Matching System (PMS) colors used.
The color space of images submitted for process color separation should remain in the native RGB color space to permit suppliers to apply their own separation setup preferences

THE BAD NEWS
Faxes, photocopies, business cards & letterheads are NOT considered camera ready.
Although programs like Microsoft Word and Publisher are useful tools, they are not capable of producing art files of a quality necessary for imprinting purposes.
Images that are embedded within another file (such as within a Microsoft Word or PowerPoint file) will NOT work properly.
For most applications, Internet graphics (low-resolution JPGs, GIFs, and all other bitmap files) are not considered acceptable artwork. These files need to be redrawn in a vector based format. We can provide this service for you for a nominal fee.

FULL SERVICE ART DEPARTMENT
Your printed products are only as good as the artwork that's provided. To insure the best quality artwork for every order, STG Marketing offers a full service graphic design and marketing services department. Our graphic design department will be happy to cleanup your artwork or logo for a nominal fee, depending on complexity. Simple typesetting is normally free.

Our creative professionals can also create custom artwork for your special product. We've designed logos, t-shirts, brochures, mailers, rally towels, custom characters, stuffed animals, and much, much more.

Fees are based on design requirements.

Call us at 706.894.1016 or e-mail Info@STGmarketing for a quote on developing custom artwork and/or marketing services.
 

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